Blog
The biggest mistake new agents make (and how to avoid it)
Too many new real estate agents confuse busyness with business. Coach Darryl Davis shares strategies that ensure you're spending time on the things that matter.
Property descriptions are your new AI discovery tool
As AI systems begin interpreting real estate catalogs through both structured data and storytelling, listing copy is regaining strategic importance, not just for marketing, but for discovery and searc
Trump calls housing bill ‘a yawn,’ still hasn’t received it
"Big deal, it's a yawn." That's how President Trump described a bipartisan housing bill that passed Congress with veto-proof margins — that still doesn't have his signature.
Roomvu CEO on the new era of AI marketing in real estate
Roomvu CEO Sam Mehrbod on the launch of Engage Pages, why agents waste money on fragmented marketing tools and what AI-powered real estate marketing looks like in practice.
How to adjust your approach for different buyer personalities
Whether you're working with a nervous first-time homebuyer or an experienced repeat client, Luke Babich writes, your approach can make all the difference in their level of comfort during a transaction
7 ways to take a landing page from lead killer to conversion machine
The landing page creates action. The follow-up creates conversion. Josh Ries offers seven ways to improve both.
Google expands home listing ads. How can agents participate?
Bright MLS' participation offers one of the best looks at how Google’s HouseCanary-powered home listing experience may work in practice.
The real estate trap I built for myself, one yes at a time
For years, I thought saying yes made me a better leader, Keith Robinson writes. It turns out it was making me worse at the things that mattered most.